The Drug Discovery Journey: From Discovery to Early Preclinical

Researcher reviewing biotech program milestones
By Anabel Perez-Gomez, PhD, MBA and Ignacio Sancho-Martinez, PhD | 30 November 2025

Series Introduction | Founder Playbook

A Guide to Building Success in Early Biotech

Avoiding Strategic | Operational | Translational Pitfalls | Why science isn’t enough

This article is the first release in a series that summarizes full in-depth chapters from our book, anchoring every installment that follows.

In biotech, we tend to think of failure as something that happens late, in clinical trials, under the weight of unexpected toxicities, shifting regulatory demands, or poor patient outcomes. But the truth is, most programs don’t fail in the clinic. They fail long before they get there. The challenges can arise quietly, in the early stages, sometimes before there’s even a clinical plan or an investor pitch. And very often, these hurdles emerge not because the science is weak, but because, though strong, the science is all there is.

For early-stage teams, especially those spinning out of academic labs or born inside research institutes, the journey begins by falling in love with an idea, a molecule, a mechanism, a moment of insight that feels like it could change everything. But between an idea and impact lies an entirely different terrain. It’s a terrain where promising data isn’t enough, and where early decisions have consequences in shaping the future path.

When I was focused mainly on my lab work, the data often felt like the most important thing. But as my path led toward coordinating drug discovery efforts and evaluating programs, the view expanded. Novelty isn’t enough. You must ask: does this asset have a reason to exist in a crowded field? Are we moving forward with a clear Target Product Profile? Internal excitement isn’t the same as external relevance.

Success is what happens when you take your idea, that spark, and deliberately prepare the path ahead for it from the start. If you believe in the potential of your science, you need to build more than compelling, publishable data, because you will need to communicate your program’s value to investors, partners, and regulators, many of whom are not scientists.

Focus on what is coming, and move forward with strategic clarity, operational discipline, capital logic, translational mindset, and organizational readiness. These are the foundations that strong programs are built on, and the ones too often left for later, when it’s already too late.

Foundation 01

Strategic Clarity

Are we solving a real problem and does this make sense in the bigger picture? Decide what you are building, why it matters, and what success looks like in clinical and market terms.

Foundation 02

Operational Discipline

Are we running the right experiments, with rigor, to make real progress? Planning, execution, and data quality turn ideas into decisions.

Foundation 03

Capital Logic

Are we building in a way that aligns with how biotech is funded? Sequence risk reduction with investor expectations and communicate value on their terms.

Foundation 04

Translational Mindset

Are we integrating a developer perspective into our scientific mind? Think ahead about IP, regulatory paths, biomarkers, manufacturability, and defensibility.

Foundation 05

The Human Factor | Organizational Readiness

Does our team have the mindset, communication, and leadership to make this happen? Behavior, decision cadence, and adaptability determine whether science can scale.

These breakdowns rarely happen in isolation. A weak strategy leads to bad experiments, which lead to poor data, which complicates fundraising and reinforces flawed assumptions. The good news: these pitfalls are avoidable if you expand from thinking solely like a scientist to acting like a builder.

In this series of articles, we will discuss common characteristics, features, and pitfalls across the drug discovery continuum, from Discovery to Preclinical to IND-Enabling, along with horizontal themes like IP and fundraising. This first installment dives into the Discovery-to-early-Preclinical phases.

The Features, Not Bugs, of Drug Development

In biotech, high attrition rates, ten-year timelines, and massive capital intensity are structural realities. We attempt to translate molecular interactions from controlled, reductionist laboratory environments into the chaotic, heterogeneous reality of human biology. The stakes of patient safety impose rigid regulatory frameworks, while the complexity of the science demands prolonged inquiry.

We must distinguish between Foundational Constraints and Situational Constraints. Successful leadership requires accepting the former while navigating the latter. We cannot engineer away the difficulty of biology, but we can engineer our programs to endure it.

  • Foundational: Biological complexity, regulatory hurdles, and the binary nature of clinical outcomes. These are permanent.
  • Situational: Market cycles, investor sentiment, and supply chain volatility. These fluctuate.
Structural constraints shaping biotech development programs

The First Valley of Death: Discovery to Hit-to-Lead

The most dangerous phase of drug development often occurs before a lead candidate is even selected. This is the window between target identification and Hit-to-Lead (H2L)—the "fragile window." Many ventures emerge from academic or translational centers where success is measured by publication impact and patent filings. However, transferring this "novelty-first" logic into a commercial biotech setting is a primary driver of early-stage failure.

A 2025 review of over 20 Academic Drug Discovery Centers (ADDCs), including major hubs like Johns Hopkins and Scripps, illustrates this clearly. While these centers have contributed to approved therapies like Spinraza and Kymriah, the vast majority of their internal projects stall before reaching the clinic. Crucially, these failures were rarely due to poor science; they stemmed from a lack of regulatory foresight, the absence of a Target Product Profile (TPP), and weak data management strategies [1].

The Core Challenge: Development does not begin with an IND filing. It begins the moment you decide a biological insight has therapeutic potential. Bridging the gap requires a fundamental shift from an Academic Mindset (exploration) to a Translational Mindset (execution). Without this shift, we risk confusing scientific excitement with asset value.


1. The Novelty Trap: Why Promising Science Stalls

The most pervasive myth in early-stage biotech is that strong science is sufficient for success. In reality, novel mechanisms and elegant Screening Structure-Activity Relationships (SAR) are merely entry tickets. The pivotal question is not "Is this molecule interesting?" but "Is this asset developable?"

To cross the risk gap from lab bench to investor diligence, founders must adopt a Target Product Profile (TPP) at the earliest possible stage. You do not need a commercial roadmap yet, but you do need a structured sketch connecting today's experiments to tomorrow's clinical reality.

A draft TPP forces the team to answer fundamental questions before spending capital:

  • Target Population: Who are we treating?
  • Differentiation: What is the specific unmet need?
  • Biological Mandate: What must the drug actually do in a complex system?
  • Early Killers: Are there immediate selectivity or scalability red flags?

Without this North Star, resources are wasted on science that is publishable but not translatable.

2. Escaping "Publication Mode"

Academic researchers are trained to optimize for curiosity and novelty. This is what we call "Publication Mode." This mindset prioritizes high-tech, complex assays to generate unique data for high-impact journals. In biotech, this is a liability. We must pivot to "Development Mode," where the objective is not elegance, but decision-making. Data must be robust, reproducible, and actionable.

The "So What?" Filter

To enforce this discipline, apply the "So What?" test, a principle adapted from management consulting logic frameworks [2]. For every proposed experiment, ask: What decision does this result enable?

The "So What" in Action:

  • Proposal: Assess Cluster X IC50 in a new cell-free system.
  • So What? We establish if potency is < 200 nM.
  • So What? If yes, the compound advances to Hit-to-Lead. If no, the series is killed.
  • Result: A clear Go/No-Go criterion tied to budget allocation.

If you cannot trace the logic to a specific milestone, the experiment is noise. This approach aligns with the NIH NCATS "Translational Science Spectrum," which emphasizes that research must generate actionable knowledge, not just data [3].

Structuring Logic: The Decision Tree

Once the mindset shifts, you need operational tools to scale it. This is where the Strategic Decision Tree becomes vital. Originally defined in decision theory by Howard [4] and later adapted for pharmaceutical R&D productivity [5], decision trees map experimental branches to commercial outcomes. They force the team to define valid and valuable paths forward, ensuring that "kill criteria" are established before emotion attaches to a specific asset.

Strategic decision tree for translational biotech programs

Figure 1. Strategic Decision Tree for Hit Prioritization in Early Drug Discovery. Each node represents a critical experimental evaluation. The branches define conditional paths for advancement, repetition, or deprioritization based on criteria such as data quality, consistency, and program value. The decision to progress to H2L relies on interpretable data aligned with the TPP.

3. Operational Discipline: The Backbone of Translation

While research environments thrive on open-ended exploration, drug development demands a transition to structured execution. This shift is often painful for teams emerging from academic incubators or Tech Transfer Offices (TTOs), where external pitching milestones frequently outpace internal operational realities.

Project Management (PM) for Non-Managers

PM in early-stage biotech is not about bureaucracy or Gantt charts; it is the invisible backbone that turns a Target Product Profile (TPP) from a wish list into a strategy. It ensures resources align with priorities. For scientific leads acting as de facto project managers, complex methodologies are unnecessary. Instead, adopt agile coordination [8] and simple, high-leverage habits:

  • Weekly Goal Alignment: Ensure every team member knows how their current assay moves the program toward the next gate.
  • Decision Logs: Record pivots immediately. Institutional memory is critical when data gets messy.
  • Risk Anticipation: Systematically ask, "What delays the next 6 weeks?" rather than just solving today's problem.

Resources like the PMI Kickoff tool [6] or guides for "unofficial" project managers [7] provide the necessary framework to impose order without stifling science.

4. Defining "Success" to Prevent Strategic Drift

A silent killer of discovery programs is the "definition gap." The biologist may define success as mechanistic novelty, the chemist as synthetic yield, and the board as a patent filing. When these definitions diverge, the program drifts. The fix: establish explicit Critical Success Criteria for every stage. Before moving from Hit Identification to Hit-to-Lead, the entire team must agree on the non-negotiable data package required to pass the gate. Whether you are developing small molecules or biologics, if the "win state" is vague, you will waste capital optimizing features that do not matter to the final product.

5. The Roadmap: Motion vs. Progress

Having a destination (TPP) and a team is not enough; you need a map. A common breakdown in early R&D is confusing a list of experiments with a development strategy. "Getting data" is not a strategy. To avoid the trap of endless experimentation, every study must be linked to a specific strategic gate (e.g., "Must achieve potency < X and selectivity > Y in Assay Z to proceed").

  • Visual Flowcharts: Replace text lists with visual dependencies. A diagram instantly exposes bottlenecks and logic gaps that text hides.
  • Test Assumptions: A roadmap allows you to visualize assumptions. If Step B relies on a specific output from Step A, that dependency must be explicit.

This distinction between generic activity and directed milestones is the difference between mere motion and actual progress.

6. Foundations of Execution: Getting the Science Right

Mindset and roadmaps are irrelevant if the technical foundation is flawed. In the transition from discovery to development, four operational pillars separate viable assets from failed experiments.

A. Validate Before You Screen

In "Publication Mode," a novel target is an asset. In "Development Mode," an unvalidated target is a liability. Before designing assays, you must rigorously validate the biological relevance and druggability of the target itself. If the mechanism does not hold up clinically, or if the target cannot be modulated effectively, downstream optimization is futile. Build on bedrock, not hypothesis.

B. Assay Design and "The Killer Experiment"

Speed often drives teams to rely on the first assay that works, ignoring noise, drift, or poor signal windows. An assay must do more than generate data; it must predict reality. You must stress-test your tools:

  • MoA Alignment: Does the readout actually capture the desired mechanism, or just a downstream artifact?
  • Scalability: Will the signal survive miniaturization or transfer to a CRO?

This requires adopting the mindset of "The Killer Experiment," a concept highlighted by Derek Lowe [9]. Rather than seeking confirmation, you must design experiments explicitly intended to fail the program.

  1. Run it Early: Test the riskiest assumptions before momentum builds.
  2. Set Kill Criteria: Define failure thresholds in advance to prevent post-hoc rationalization.
  3. Be Decisive: If the asset fails the test, kill it. Capturing this "negative" value saves millions in future costs.

C. Data Hygiene as Asset Value

Data management often collapses during the rapid pace of Hit-to-Lead (H2L) work. Inconsistent naming conventions, scattered files, and version control errors create a "data swamp." Programs are delayed not by scientific failure, but by simple disconnects in compound IDs between batch sheets and analysis plots. Operational discipline including apparent "busywork" like shared templates, consistent metadata, and version control is pure risk management. When due diligence teams eventually arrive, clean traceability builds confidence. Chaos destroys it.

D. The Potency Trap: Developability First

It is dangerously easy to fall in love with a molecule based solely on single-digit nanomolar potency. However, potency is meaningless if the compound is insoluble, unstable, or impossible to formulate. Consider regenerative medicine: in cardiomyocyte reprogramming, "more" is not always better. If dedifferentiation signals are too intense, you risk overshooting the progenitor state and creating teratogenic pluripotent cells, trading therapeutic efficacy for tumor risk.

Similarly, we frequently see small molecule series with pristine in vitro activity fail because physical chemistry issues were ignored. In development, feasibility trumps potency. Questions of formulation and biological precision must be addressed now, not deferred to a "future optimization" phase that may never arrive.

7. The IP Clock: Avoiding "Translation Theater"

External pressure often forces early-stage ventures into a dangerous performance called "Translation Theater": the illusion of progress created to satisfy institutional KPIs rather than commercial reality. Tech Transfer Offices (TTOs) and incubators often incentivize premature patent filings and pitch competitions to demonstrate "investor readiness." This creates a strategic trap. Filing IP is not a checkbox; it is the start of a non-negotiable 20-year countdown.

The Math of Early Filing:

As illustrated in standard development timelines, the journey from IND-enabling studies to approval takes 10–12 years. If your patent clock starts years before you have a lead candidate, your exclusivity window—and thus the asset's commercial value—shrinks dangerously close to zero.

Development timeline showing patent clock pressure

Figure 2. Drug Development Stages and Timeline: The process begins with identifying and validating a therapeutic target, followed by screening, optimization, and preclinical testing. After an Investigational New Drug (IND) application is submitted and approved, the drug enters clinical trials (Phases 1-3), which assess safety, efficacy, and comparative effectiveness. Post-trial, regulatory review, and approval take place before the product reaches the market. Timelines are average estimates and may vary by therapeutic area, modality, or regulatory region.

Strategic Patience:

Rushed IP locks you into an immature scientific narrative. A provisional patent filed on shaky data limits your ability to pivot when the science inevitably evolves.

  • The Fix: File when the product logic is defensible, not when the incubator demands a milestone.
  • The Defense: Use your TPP and milestone map to push back against institutional pressure. Show stakeholders that you are building value, not just pitch decks.

8. Summary: Your Toolkit for Clarity

We have traversed the arc from scientific discovery to development reality. Moving from the lab to the clinic is not just about funding; it is about structural transformation. To give your program a fighting chance, actionable rigor must replace academic habits:

  • Mindset: "Promising science" is never enough. Novelty does not equal translation.
  • Roadmap: A destination without a map is just a wish. Link every experiment to a Go/No-Go gate.
  • Foundations: Validate the target first. Clean data and robust assays are your real assets.
  • Selectivity: Do not be seduced by potency. Developability and TPP alignment determine survival.
  • Strategy: Do not let "Translation Theater" dictate your IP strategy.

The constraints of biotech are immutable, but how you navigate them is a choice. Build with the end in mind.

Turning fragile discovery windows into resilient programs requires disciplined TPPs, killer experiments, and operating cadences that investors can trust. INBISTRA partners with scientific founders to install that translational spine before capital is wasted.

LET'S BUILD YOUR TRANSLATIONAL OPERATING SYSTEM


References

[1] Stremlau M & Slusher BS (2025). "The potential of academic drug discovery: successes and challenges", Expert Opinion on Drug Discovery 1-6.

[2] Minto, B (1996). The Pyramid Principle: Logic in Writing and Thinking, Financial Times/Prentice Hall.

[3] NCATS. "Translational Science Spectrum". National Center for Advancing Translational Sciences. https://ncats.nih.gov/about/about-translational-science/spectrum

[4] Howard, R.A. (1966). "Decision Analysis: Applied Decision Theory". In: Proceedings of the Fourth International Conference on Operational Research. Wiley-Interscience.

[5] Paul, S.M., et al. (2010). "How to improve R&D productivity: the pharmaceutical industry's grand challenge". Nature Reviews Drug Discovery, 9(3), 203–214.

[6] Project Management Institute. PMI Kickoff. PMI.org/kickoff

[7] Kogon et al. (2024). Project Management for the Unofficial Project Manager. BenBella Books (distributed by Simon & Schuster).

[8] RGP Life Sciences (2023). "Why Mission-Critical Life Sciences Projects Are Failing—and How to Fix Them". Irvine, CA.

[9] Lowe, D. (2023). "The Killer Experiment". Science (In the Pipeline). https://www.science.org/content/blog-post/killer-experiment